Book Trailer For Madam President

Monday, May 21, 2018

Authors Can Save Barnes and Noble

Authors can save Barnes and Noble. All they have to do is sell their books. Imagine if Barnes and Nobles had an author in every day. Not to sit behind a table but to sell their books. Not an author signing but an author selling. The author sells their book and then signs it. They will never beat Amazon at their game nor Starbucks or small cafes. But what Barnes and Noble does have is a physical presence and they have books and they have real live authors.

I sold 24k of my last book at a single Barnes and Noble last year. An unknown book. I did it all by talking to people coming in the front door. Most people are looking to discover a new story and guess what there is an author there to tell them all about a new story. Their own. And they can sign the book. It is a resource a sleeping sales force that Barnes and Noble can unleash right away because authors have a vested interest in selling their own books.

Look not everyone wants to talk to author when they walk into a Barnes and Noble but one in four  do. I counted it out and I sell a book about every fourth person. People are interested in the story the author has to tell and then they are interested in the author. The biggest advantage Barnes and Noble has is there are real people in those stores and real authors selling their books would cost them nothing. I impacted the bottom line of many Barnes and Nobles after four hours of selling my book and the managers were grateful. My sales swung the total revenue for the day.

This is a no brainer. The resource is there waiting to be tapped. An army of authors who just want people to read their books. Somebody just has to invite them in. The customer gets to hear about a new book, have an interesting conversation, and then get a signed book. And the author sells their book and now has an active role in controlling their royalties. It is a win for the author and more importantly the passive art of selling books will be gone for good, replaced by a motivated sales force of people going to the customers...authors.

Finally, yes it is a cyber world, but we are human beings. And humans like to talk to humans. An author can demolish any online sales model with this simple model. Give the author cards with a cover of his book. The customer walks in. "Can I give you this card? It is actually a book I wrote... "

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Books by William Hazelgrove