Book Trailer The Noble Train

Thursday, November 9, 2017

Selling Books in Barnes and Noble in the year 2017

Its amazing how many authors still sit behind their table. That is what happens when you arrive at your signing. There is a chair and a table and your books. There is also a sign announcing your book and a picture of yourself. So the author then takes a seat behind the table and waits for the hordes to arrive. They don't. Even NY Times Bestsellers don't pull in the people. Yes if you are Erik Larson you will get a crowd but even that can be a crapshoot. Selling books in the year 2017 is just different from before. If you don't have a television show then you better not sit in that chair.

I just had another signing and sold 27 hardcovers at 32.00 a piece. The reason I bring this up is that no one was there to see me or to find my book. The difference is I never sit down. The whole passive experience of selling books is responsible for many good bookstores going away. People come into a bookstore to look for a book, to look for a great story. I tell them a great story and out of three people one of them will buy. It is not hard to tell the story of our First Woman President, or how Teddy Roosevelt went to the Badlands after his wife and mother died on the same day or how Chicago held a fair in the worst year of the Great Depression and had to get rid of Al Capone ad the same time.

The author who sits behind his table will be asked if he knows where the bathroom is or if he knows where that new Harry Potter book is or if he knows where the magazines are. But he or she will not sell any books. You cant blame bookstores for not wanting to have book signings. Most authors just don't sell. Which is sad when writers are really story tellers and really all people want to hear is a really good story. And they are really happy to get a book signed by the author.

Al Capone and the 1933 Worlds Fair

Books by William Hazelgrove