Friday, January 13, 2017

Selling Books at Barnes and Noble

The first thing you do is find your table. It is by the door which is a good thing. You will be the first person someone sees when they walk in and walk out. Your books are piled up and displayed. Your sign is in place. The Community Relations Coordinator asks if you need anything. No you say. Water. No. Ok. She walks away and you pull out your bookmarks. These are your ammo. They have the name of your book and and the name of your forthcoming book. They are the giveaway. There is a chair behind the table. You won't use it.

You have seen those authors before. They are sitting in stores behind a table with their books piled high. People walk by the oprhan who stares into space. Some stop to ask the author if he or she knows where the bathroom is. Or do they know where they can find the next Harry Potter book. The forlorn author tells them in fact they are an author. People are not quite sure what to make of the them and they go back to being invisible.

In the year 2017 no author can afford to sit back unless you are a runaway bestseller and many are not. So that chair remains empty while you talk to every person who walks in and introduce yourself and your book. People actually like to talk to authors. They have chose a funky career path and that in itself is interesting. Four hours later you leave with your voice hoarse and your brain spent. You have sold seventeen books and handed  out fifty bookmarks. Not bad.

Madam President The Secret Presidency of Edith Wilson

Books by William Hazelgrove