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Friday, March 20, 2015

The New Starbucks Era of the Office

When I go to Starbucks to work it is jammed. And not with the artists of old but the business people of new. People are obviously are working more and more from home and they don't want to work at home. I get that. Home is where the stress is. Home is where the quiet is. Home is where people aren't. The biggest thing people face working at home is there is no work buzz. There is no camaraderie. Starbucks solves these problems.

There is music. There are people. There is a buzz. And American business should think about this because offices have become morgues. The Internet killed the noise of the office. There used to be the ringing phones and people conversing, , meeting, talking. Not anymore. There is on the soft click of keyboards. People send emails to other people one cube over. This silence is not good for people who have to work.

I worked in an office once with a manager who could not stand noise. The office was a morgue. People hated coming in. People need noise. They need to feel like they are part of the whole or they feel like it is them against the world. Starbucks provides the buzz of old. People talk laugh cry yell work spill things. There is the sound of commerce. Corporate America should wake up and take a page out of Starbucks atmospherics.

Maybe they could even serve coffee. What a concept.

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Books by William Hazelgrove