Friday, February 6, 2015

Pricing Ebooks in Todays Market

The problem is nobody knows how to price an ebook. The publishers don't and neither do the authors because there is no floor and the market is in flux. Nobody knows where the threshold lies for a book without a physical presence. How do you price something that costs nothing to produce? And whats worse how do you price something that a lot of people are giving away for free?

That is the hell of todays publishing market. There is no way to set a market. In the print book arena there was always production costs so you had to cover that and make a little. This kept everyone from going too low too fast. But in the ebook market the race to the bottom is very quick. In fact some people start out at the bottom and go up from there. The inverse of a print book. The problem is you are trying to find where people will buy and the maximum price point.

It is this intersection that the rubics cube of ebooks can be solved. You cant set your price too high or you will kill the market. You cant set it too low or people will think your book is not worth anything and pass over it. You need to find the middle and this comes from experimenting. What will work with one book and one author will not necessarily work with another.

So really like the internet it is the Wild West. There will be a point where it settles down but don't look for that anytime soon. We are really just getting started.
The Pitcher

Books by William Hazelgrove