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Friday, February 28, 2014

Publishers and Social Media

I am doing a speech on Selling Books Through Social Media tomorrow and it occurs to me very few publishers really understand Social Media. Take Simon and Schuster who paid a guy six figures for his tweets that were supposed to be the ruminations of a guy on an elevator with the Masters of the Universe. You know Wall Street Guys. Problem. Turned out he lives in Texas and made it all up. But S and S will go ahead with the book of his tweet hits.

So that shows they don't get it. Social Media is ephemeral and not quantifiable. It is an effort to throw a pebble down a mountainside and see if you can get an avalanche going. But there is no certainty a pebble or a boulder will get the landslide going. Think of it as a Sonar Ping going out into the ocean and hoping it will hit something and that ping might then come back with information and maybe something that will lead to sales.

But to take the ping as evidence of a pending sale is wrong. The ping is the ping. And even if you have a million pings that does not mean those people pinging back will plunk down money on a book of tweets. The leap is mighty. But as the saying goes there is a sucker born every minute and that guy in Texas has to be laughing his ass off.

www.williamhazelgrove.com
The Pitcher....sometimes a dream is all you have

Books by William Hazelgrove