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Saturday, January 4, 2014

Why People Still Buy Books

I noticed that my sale of print books on The Pitcher keeps pushing past the Kindle copies. They usually sort of play it out like a major leaguer versus a minor league team with the kindle downloads leading the way. But lately the books have been fighting back and staying there. So in our ebook digital I don't know what to do with all these pulpy books and CDS age why are people still buying books? I have come up with a few ideas not based on any science at all.

One. We are creatures of habit above all else. We see this with people who still have land lines and don't carry smart phones. I talked to a man who is a general contractor who never got a cell phone. Business is booming. How does he do it. He says people just get hold of him. And of course there are people who run around with legal tablets instead of IPADS. This is their preferred method. So it must be with books. There are people who like the feel of a book and do not like burning their eyes on screens.

Second would be physicality. Lets face it with a download you do not have a thing. You have some code that produces words on a screen. That's it. You have no evidence you just paid nine bucks for a book. And when you finish reading your code the book disappears versus that book that sits on your shelf or all time and calls out to you every time you pass it. You own something with a book.

Finally people like the experience of reading a printed page. There is a difference. Your eyes engage with the word differently. You have a tactile sensation. I have been reading WILSON the monster biography and I could never read that  in a kindle. Why? Because Woodrow Wilson was a man of the early twentieth century and I just couldn't see him dancing in the light on a screen as compared to me getting coffee and jelly all over him and even dropping him in the tub once.

Or maybe it is because we are not bits and bytes but flesh. We are real. So it is with books.
The Pitcher...sometimes a dream is all you have

Books by William Hazelgrove