Wednesday, January 8, 2014

Components of a Bestseller

Bestseller. It has a ring to it. But what are the components to a book that make it take off when another book sputters. First. It has to be good. And maybe that lets out a lot of books. Good is defined by the reader who tells another reader who tells another. Bestsellers are a word of mouth phenomenon when it is all said and done. Even today with the Internet the word is still passed on from trusted source to trusted source.

This is why the people who buy  two hundred five starred reviews get little traction. The reader is missing in that scenario. And yes bait and switch is alive and well. We will still download a book that looks great from the Amazon reviews only to find we have been had. The reviewers were friends or family or they were bought and paid for. This sadly happens.

But the book that is honestly reviewed by someone who really loves it is a double edged sword. Not only will that person review the book they will then tell someone about it. It happens more than you think. I get asked a lot what I am reading and I will rattle my brain and say...well this is a great book that I read a while ago. I even helped sell a copy of Wilson's biography when a man picked it up and stared at it and I spouted out and said, 'That's a good book." We talked and then he bought it.

Yes of course you have to market. Yes you have to do all those thousand and one things to get people to notice your book. But really the real test is is your book good enough to have someone in a Barnes and Noble blare to someone else "hey I read that book! It's good." That is the acid test of any potential bestseller.

www.williamhazelgrove.com
The Pitcher...sometimes a dream is all you have

Books by William Hazelgrove