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Wednesday, April 11, 2012

The Publishing Worm in Apple

Yeah. I get why the big publishers went to Apple and said you know what; lets fix a price we can all live with here. Amazon is a leaking ship on the good seas of Ebook commerce and the economics are devastating. Ebooks drop pricing to the floor and Amazon was intent on doing just that. I set my own prices on my ebooks (I happen to own the rights) and one thing I found out was that ebooks are priced low low low compared to regular books. You can see the IPOD nightmare of publishing over the next hill with .99 cent downloads.

But you still can't stack the deck. And whose to say what really happened at this point, but it sounds like the publishers tried to turn back the clock and stop the hemorrhage. And it is a hemorrhage. You are talking about a twenty five dollar hardcover versus a ten dollar ebook or worse. And once file sharing really kicks on ebooks that will be getting nothing for that old hardcover. So now what? Well...people still like to read books. And they like a quality ebook.

So instead of fixing the price with Apple for books on their IPADs, really the publishers should come up with their own hardware or high end ebooks. Look. There are a lot of people who do not like the Kindle but there isn't a lot of competition out there.  The Nook. The Sony Reader. They all still feel like a computer. Yeah. I have a Kindle but I still prefer a book. What I'm saying is we are not there yet and there is a lot of room for someone to get it right.

Old Steve Jobs knew that. The IPAD. The IPHONE. The IPOD. Even though he went along with the price fix, he knew it is really all in the delivery.

Books by William Hazelgrove